Audience Feedback

Below are some scans of questionnaires filled out during a screening of our video.

The audience feedback was very useful to us. All in all it seems that our video was very well received. A number of people commented on the fluidity of the video with respect to the tone and lyrics of the music, which was very encouraging feedback as, in my opinion, a successful music video needs to run smoothly. If the music jars with the video, it is not something that will be readily consumed by the public, in which case it will fail to create interest in the product for sale. There was also positive feedback on the emptiness the character embodies in the video, which was precisely our intent. That people picked up on this is brilliant and only inspires confidence in the success of our video. We did receive criticism from some people for our use of special effects. These people felt that the effects needed to be more noticeable, but we thought this was actually contradictory to the point of a special effect, which we feel should be unnoticeable to an audience if it is to be successful.

A number of our audience members felt that the beginning of our music video was confusing and they were unable to immediately grasp the story-line. Happily, these people and the other audience members said that they were able to understand the plot of the video after a little while and from then on they found it an interesting and engaging story.

It is also worth noting that the majority of people, when asked which scene they preferred and which they disliked, mainly said that the opening scene was one of their favourite scenes, due to the fluid camera work and the use of the iPod. Even more interesting was that no one actually had a scene that they actively disliked.

We finished grilling the audience with a final, "Did our video come across as professional?" People responded positively to this, saying that they did think it was to a high quality and very well made.

We were very, very happy with our audience feedback.

Magazine Advertisment

In general we leafed through music magazines, for example Q, Kerrang, Mojo etc., and took bits and pieces from a multitude of adverts. The first example was the template used to create the second, as a practice picture. My preference is example 2, but we have no consensus on which we prefer.

Example 1

Example 2

Website

We took inspiration from the same bands that inspired our album cover. We are still opting for a simplistic design, as is used on the Radiohead website. I'll be putting hyperlinks to the other websites on here so you can see for yourself.

Radiohead , Bon Iver, The Verve, Blur.

Album Cover and Inspiration

Now we're beginning work on our album cover - back and front. The band has stated that they have been inspired by bands such as Radiohead, Bon Iver and The Smashing Pumpkins. These bands have generally had simplisticly styled albums and so we have decided that we would try to make our own albums simple. We used albums from the aforementioned bands for inspiration, as well as Blur and The Verve. We're going to post up some of the albums that we liked and post up our own. To create the covers we used Photoshop, which is actually really great to make a good-looking simple picture.

These are some of the albums:

These are the covers we have created:

CHOOSING LOCATION...

After Charlotte taking photos of various locations, we have finally decided on where the main scene will be shot. We have discussed the possible locations with Thom and he has agreed that this is the best possible location. The images below are the ones taken from the location, and we have included a brief summary of what will be happening at each part of the location.

*This shot is taken from the POV of Richard (The driver that knocks down Rachael) This is the road that he will drive down, and Rachael will be walking across when she is knocked down.

*This will be the spot where Rachael gets fed up with people ignoring her, and slumps herself against the electric box. It is from this point that she see's Marks car. (The car that will go through her after she tries to take her life)

*This is the road that Richard and Mark will both drive along, by turning left at this corner.

*This is a possible road sign that will become blurred as Rachael tries to read it, to figure out where she is.
This could be the shot where Rachael see's Paul coming. (The man who seemingly ignores her)

*These are more possible signs we could use for the blurry scene.

This is a road sign from further on down the street. As you can see, it is 30mph. We will include this in our filming, while doing a shot/reverse shot of Richards speedometer at 60mph. This should give the impression that he is going over the speed limit when he knocks Rachael down, which should make her death more believable.

Hopefully these shots have given you some insight to the layout of the video.

Shooting Script

Shot opens to a long shot of Girl standing on a street corner. We see her look around.

Close up of her face. She looks confused

Switches to an OTS shot of her walking down a deserted street.

Switches to a POV. We see a person appear in the distance, walking down the street.

Switches to Extreme long shot of her running to catch up with Paul.

Mid shot of her trying to get Pauls attention.
“Hi, umm could you..”

Switches to Long shot as she stops as she sees Paul walk by her, ignoring her

“Hello? Excuse me?”

Paul continues to walk by her.

Camera pans, following Paul - Almost as if the camera is also ignoring her.

She waves her arms frantically.

Paul is oblivious to this.

She starts to anger, shouting. “HELLO?! ARE YOU DEAF?!”

Extreme long shot of her angrily shouting. However, her face doesn’t match her dialogue.

Close up of her face as we see she still looks worried.

Paul possibly looks behind him with an OTS shot, but looks straight through Girl.

We see her begin to tear up, thinking that Paul has chosen to completely ignore her.

Shot/Reverse shot of long shot of Paul walking away, and a close up of teary eyed Girl, until Paul is fully out of the shot.

Still looking hurt and confused, mid/long shots of her trying to find out where she is.

OTS Shot of her in front of the sign post, it is in focus.

Match on action of her looking at the sign post, and her eyes squinting. (Use focus pull with MoA)

Switches to POV shot. The sign post has become completely blurred, and impossible to read.

Switches to high shot, almost from POV of the signpost.

We see her squint, and rub her eyes.

Mid shot of her panicking and running away. Possibly jumpy shot.

Mid shot of her running into a crowd of people, following behind her, tracking her movements.

Varies between high angles and low angles as she tried to grab peoples attention.

Mid shot of group of people smiling and laughing, with each other, ignoring Girl.

Extreme long shot of her shouting at them. We see the panic in her eyes.

Switches to a long shot as she stumbles out of the crowd. This develops into a mid shot, as she stumbles towards the camera.

Long shot as she walks over to a wall, and falls defeatedly against it, looking upset.

Close up of her face buried in her hands.

Zoom out as she begins to stand up. Her legs are in front of the camera. Pan as she walks by the camera, looking at her legs as they go out of the picture.

Possibly film her shadow.

Switch to long shot of her walking down the street. (Edited so the shot fades to black and white, the further away she gets.)

Switch to Shot/Reverse shots of her going close to peoples faces and getting ignored.

Switch to Mid shot, zoom to long from behind her as she reaches a road.

Switch to OTS as she hears a car coming then. She looks in it’s direction.

Switch to POV as she sees it turn the corner.

Switch to Close up of her face.

Switch to Low angle mid shot as she walks onto the road in front of the car.

Close up of the windshield of the car. The car doesn’t turn away from here, or swerve.

Long shot as the car reaches her and passes through her.

White flash, signifying flashback.

Close up of her lying on the ground with her eyes closed.

Switches to long shot, where we see her stand up, coming out of her own body.

White flash signifying flashback.

Repeat earlier POV of her looking at the blurry signpost.

White flash signifying flashback.

Long shot of her running throw the crowd, passing through people.

Flashes back to the current time.

Long shot as we see her fade away.

Zoom to close up of her face, as we see it fade away. She looks almost empty.

Shot changes to grey.

Grey fades to black.

CAST & PROPS....

CAST (3 character);

Girl main character

Older stranger (Mark Craig or Charlottes dad possibly)

Anonymous car driver (Richard)

PROPS;

Costume,

Crowd,

Car,

Sign post

Mobile phone

COSTUME;

(Girl) - Quite girly...skirt, black tights, top, cardigan, pumps

(Stranger) - Quite normal clothing...jeans, dark top, coat, shoes

LOCATIONS;

Deserted street and a road for a car, (sign post close by).

Trees maybe?